Iconic Timepieces

Bryant Park, NYC

1,300SF.

Iconic Timepieces is a private, by-appointment-only showroom specializing in luxury watches, fine jewelry, and designer handbags. Located in a 1,300-square-foot space overlooking Bryant Park and the New York Public Library, the showroom offers a refined, intimate setting for a curated shopping experience.

The layout includes a welcoming entryway, a compact yet functional kitchenette, a main showroom with adjacent lounge, and two private offices.

To create a dramatic first impression, the entryway features deep blue walls accented with gold details and a vibrant collage.

A sleek black bench and open shelving display lifestyle books, artful objects, and accessories, all softly illuminated by customizable LED lighting.

The kitchenette was designed for maximum efficiency and includes a small sink, wine refrigerator, drawers, a cabinet with a glass door, and open shelving.

The showroom features three distinct display areas: a handbag showcase integrated into the lounge, a watch display consisting of four custom wall-mounted vitrines, and a jewelry area anchored by large, freestanding display cases.

The design approach blends clean, modern lines with warm tones and vintage-inspired accents to create a relaxed and welcoming atmosphere—more akin to a living room than a traditional retail space.

The project began with a raw, empty shell. Our scope of work included complete spatial planning, custom millwork to conceal radiators, the design of entryway shelving and bench, a bespoke kitchenette, office furnishings, handbag displays, and both wall-mounted and floor-standing vitrines for watches and jewelry. We also selected all furnishings, finishes, and accessories.

The design language extends into the private offices, maintaining the same cohesive color palette and material selection for a unified experience throughout.

Art: Elizabeth Sutton.

Art in office: Kelly O'Neal

Millwork: Hugo Garcia

Molding and paint: Solomon contracting

Electrician: Modern voltage

Stone: SMC Stone

Photography: Alex Staniloff